Billabong Summer 2024 Trade & Digital
The Team
Steve Baccon, Photograher
Thembi Hanify, Creative Director
Alyssa Duhe, Art Director
Ashley Boehmer, Graphic Designer
Cayleh Ferguson, Producer
The Project
For the Billabong Summer 2024 season, I put together the tradebook & catalog as well as the digital go-to-market deck. After the creative & art directors completed imagery selects, all assets were passed to me to develop the trade assets for retail & wholesale as well as the digital gtm for Billabong’s own socials and site.
This does not show the full extent of the quantity of assets developed for each collection but merely the touchpoints of a typical season within mainline.
Sherbet Skies, The April Collection
Trade
Digital
Instagram Stories
Sherbet Skies Launch
Color Story
Pink Color Story
This or That - Engagement Focus
Dawn Patrol - Engagement Focus
Instagram Feed
This collection pays homage to those sunset surf sessions where sherbet skies reign supreme, showering us in soft gradient hues and etching warm-water memories deep into our minds. Shop the new collection - Sherbet Skies.
Every checker print girl needs her floral pattern bestie
Car packed & headed for waves... tag your carpool crew 👇
In our salt water cowgirl era 😌
Two ways to tube ✌️
Tik Toks
Good waves, great vibes, & your best mates? Nothing better.
Gimme alllllll the graphics 🤩
A monochrome beach look never misses 💛💛💛
Homepage / PLP Assets
Homepage Banner, Mobile
EDMs
Launch Email
Sherbet Skies Color Story
Brand Elevation - A Bikini Kinda Life
Road Trip Story
Hello G’Day Aloha, The May Collection
Trade
Digital
Instagram Stories
Hello G’Day Aloha Launch
Surf Shack Story
Purple Color Story
Jungle Bliss Print Story
Girls Trip - Engagement Focus
Instagram Feed
Greetings from down under, where pretty palms and shady eucalyptus trees set the scene, and surfing crystal-clear rollers is the only things on our minds! Shop the new collection - Hello G'Day Aloha.
Going feral over our new print: Jungle Bliss
The Remi Tri, always a fav
This bikini is stealing the show this summer 💚
Sliding through summer
Tik Toks
Always gotta end on a party wave
Nothin' like a lay day with the crew
Wearing this shirt over everything sorry not sorry
Homepage / PLP Assets
Homepage Banner, Mobile
EDMs
Hello G’Day Aloha Launch Email
Print Story
It’s Summer So We Can / Free the Waves, The June Collection
For June, our mainline collection - It’s Summer So We Can - had an additional Fourth of July push under the collection name: Free the Waves. While these are comprised of the same collection, the art direction was completely separate for each.
Trade
Digital
Instagram Stories
It’s Summer So We Can Launch
Brand Elevation - A Bikini Kinda Life
Tropical Print Story
Free the Waves Launch
Brand Elevation - A Bikini Kinda Life
Red Color Story
Instagram Feed
We’re crushing big time on peak-summer vibes in a collection drenched in vibrant, mood boosting hues. We’re dazed and amazed, feeling like it’s summer… so we can.
We have a bad case of the tropical blues 💙💙💙
A dress to match our board? Iconic.
This summer we face the waves and celebrate all things red, white and ocean blue. Opt for good times and all-day bikini-clad beach hangs with your best mates with Free the Waves, our latest collection.
A red dress for summer? Yes.
A Bikini Kinda Life, forever ❤️🔥
Tik Toks
Feelin' free ❤️
The Little Red Bikini, a summer classic.
Obsessed, as always.
Homepage Assets
EDMs
It’s Summer So We Can Launch
Tropical Print Story
Free the Waves Launch
Red & White Color Story